![]() ![]() The biggest lion's share of the payments will go towards a record $70 million of prize money, 75% more than the 2010 competition. For Brazil, FIFA will make total payments of $576 million to the participating member associations, the clubs of participating players and for the club protection program, 37% more than the World Cup in South Africa for years ago. Still, the business of the World Cup is not cheap to operate. Spanish rights for $425 million for the last two World Cups. That is quite plausible since Univision bought the U.S. While official figures for the new television deal have not been officially released, John Ourand of Sports Business Journal was told Fox may have paid between $400 million to $500 million. ESPN bought the rights for the 20 rights for $100 million. Last month Fox Sports won the US English-language rights for 2018 (Russia) and 2022 (Qatar), beating out bids from ESPN and NBC. ![]() The final between the Netherlands and Spain was the most-watched men’s World Cup game with 15.6 million viewers.Įven in the U.S., the value of the World Cup as sports content is getting richer. ESPN announced that broadcasts averaged a 2.1 rating (2.29 million households and 3.26 million viewers), a 31% increase over 2006. The 2010 Men’s World Cup drew the most US viewers ever for the tournament.
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